Dreamcatchers for Abused Children is a non-profit organization founded by Sandra Dawn Potter in 2006. After making the horrific discovery that her step-father had been molesting her five year old daughter, she started Dreamcatchers for Abused Children to help share her story and bring awareness to this type of abuse. The original brand identity for the organization had a dark black and red color scheme. The layout was a little cramped, and some of the most viewer-sensitive content was openly displayed without any sort of warning screen or pop-up. This rebrand gave the site a more welcoming look without taking away from the importance or seriousness of the subject matter.

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Deliverables: Complete rebrand including a new logo. website redesign, and updated print collateral design

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